How to add an SVG Logo Animation to a Video

If you would like to create a video and use a creative logo animation as an intro or an outro, we’ve got you covered. You will be able to include the animation or effect on YouTube, Instagram and Vimeo videos.

What is SVG?

SVG stands for Scalable Vector Graphics. It is a graphics format that is both scalable and supported by many modern browsers. It is like code that renders visually, making it incredibly easy to animate.

To create a SVG animation, you need to make sure that you know how to use Illustrator, be familiar with the SVG syntax and write your code in the SVG format.

Or, you can use an SVG animation tool to create smooth logo animations that are resolution independent and will scale easily across a wide range of devices. These tools allow you to create seamless transitions between CSS properties.

Here are some of the tools you could use:

SVOGI is a free online SVG animation creator. You can create gif, svg and jpg animation files using various shapes, properties and effects. is a web and mobile app that enables you to build animations with just a few lines of JavaScript and CSS.

SVGator is an online vector graphics tool. You can easily build animations with one click and also export SVG to video so you can easily deliver them directly to your favorite social networks such as YouTube, Instagram and Vimeo.

Let’s get to work!

Step 1: Create an SVG Logo

We will start with creating the animation logo from scratch or importing it. Create an empty form in Illustrator or your favorite SVG animation tool and place the logo in the document’s background.

Step 2: Create the Elements

Create a new document in your preferred vector graphics editor and place the logo at the bottom of the page. This will be the top element of our animation. Place the element on top of the page by using the Tools panel’s Pathfinder tool.

Now, duplicate and adjust the components of the element with a new shape for the top and the handle to the bottom with a new shape. Repeat for the other sections of the element and modify them to the shape you would like the animation to take.

Once you have finished editing the element, select the shape that you want to animate, name it and turn on the Enable Effects button to apply to the element. You can also find the curve tool by the sliders that you have previously positioned on the shape.

This will be the final shape of our animation, so make sure to check if it’s sized correctly with the Preview panel.

Step 3: Create the Animation

Now we need to animate the elements. Using the video preview window or your favorite video editing software, start editing the animation using the transition effect tool.

Using the Fill and Stroke Tool, fill the element with a fill color, set a fill transition duration and a stroke duration, and position the animation elements to fit in the container of the element.

Remember to position the transition effect elements in the top/bottom position of the SVG element.

Once the animation has been created, place it in the document as you would like. You can easily see if it’s positioned correctly by checking the animation preview window.

Step 4: Export the logo animation as a video

Choose the video export option to transform your vector animation to a video format that’s compatible to the video you would like to share on social media.

Step 5: Edit the Video

Now we need to edit your video to add your logo animation. The steps to do this are the same as editing the animation in your SVG. To create a seamless transition between video parts, click the Show transitions button on the Effects panel and select 2D, which will create the animation that you see in the video.

Now that you have placed your animation in the video, make sure to resize the video window and convert the video to mp4 format to keep it easily viewable and shareable on social media.

The final result!

Congratulations! You now have an animation and have an animated video with a logo, all using just a few basic tools. What about you? What is your favorite SVG animation tool? Do you use any of these tools?

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